Growth of the sports nutrition market

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The sector of sports nutrition in Brazil is rapidly expanding, with forecasts indicating growth of 9.6% by 2027, according to the Brazilian Association of Nutritional Products Companies (Abenutri). This projection reflects the increased interest in healthy habits and the search for nutritional solutions that serve an increasingly diverse audience.

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The Impact of Mr. Olympia Brazil Expo

One of the most significant events in this segment is the Mr. Olympia Brazil Expo, the largest fair in the sector in the country. In its 2023 edition, held at the Pro Magno Events Center in São Paulo, the event attracted more than 23 thousand visitors, with the participation of 60 exhibitors and 2,250 shopkeepers. The turnover exceeded the mark of 100 million reais. For 2024, expectations are even more optimistic, with the change of location to the Anhembi District, which will accommodate a larger number of exhibitors and visitors. The fair is scheduled to take place between October 18th and 20th and, with less than two months to go, most of the spaces have already been sold.

The Growth Outlook

Ana Paula Graziano Leal, CEO of Savaget Group, which is organizing the event in partnership with Musclecontest, expressed confidence in the continued growth of the sector. In 2023, the fair grew 12%, and Leal believes that this number will be surpassed in 2024. The search for healthy lifestyles, which include sports nutrition, is expanding beyond regular exercisers.

The Evolution of Food Supplementation

The perception about the food supplementation has changed drastically. Previously considered a practice restricted to athletes and bodybuilders, it now encompasses a much wider range of consumers. Thays Pomini, a nutritionist, notes that the demand for nutrients increases with physical effort, and supplementation emerges as a practical alternative to achieve ideal levels of nutrients that food alone often cannot provide. This need extends not only to the sports audience, but also to those seeking to maintain overall health.

Supplements for Various Audiences

Examples of Supplementation

A clear example of market diversification is the omega 3, an essential nutrient for cardiovascular health. To obtain the necessary amount of this nutrient through food alone, it would be necessary to consume large quantities of cold-water fish, which is unfeasible for most people. Another important supplement is whey protein, which is essential for those who need to increase their protein intake, such as athletes, children and adolescents. Often, these age groups cannot meet their nutritional needs with daily meals alone.

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Furthermore, the supplementation It is also beneficial for the elderly, who often experience loss of muscle mass as they age and may have difficulty chewing and digesting. Consuming proteins, such as whey protein, can help preserve muscle mass in this population.

Another group that benefits from supplementation are people with specific conditions, such as cystic fibrosis, who need a high calorie intake to gain weight. For these individuals, supplements offer a practical and effective solution.

Market Diversification

These examples illustrate how the market for sports nutrition is diversifying, offering products that go beyond gyms and are available in pharmacies and supermarkets. The Mr. Olympia Brasil Expo event, although it attracts a loyal audience of athletes, has also become a meeting point for diverse consumers who seek the innovations that the wellness industry presents annually.

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